We do get asked about sample albums – how many and what size typically.
Based on what customers tell us, we have found -
- You sell what you show. Without samples, it is very hard to sell albums (or anything else, for that matter!)
- Bigger is better. No, this is not just album companies trying to upsell you! – the psychology goes something like this – if you show an 8x8 album, you will sell a certain amount + you will likely sell a bunch of 6x6 albums. So by way of example using fictitious numbers – If you show an 8x8 sample, let’s say you sell 15 8x8’s and 20 6x6 albums a year. Highly unlikely you will sell any 10x10’s. However, if you show them a 10x10 album, you may not sell them any 10x10’s still, but you will sell them MORE 8x8’s and less 6x6 albums. By showing them 10x10’s, the impact of a large album makes it hard for them to go all the way down to a 6x6, and you may get into a conversation around the 10x10 being too much money, so they then go for an 8x8.
- A number of our successful customers tell us that they only show 10x10 albums, and tell their clients that like 90% or more people go for the 10x10 album. And yes, they sell mostly 10x10’s!
- Keep the samples current – I think this especially applies if your style changes over time. People will look through your albums, and at first will be looking at how other clients pose, dress etc. and use that to imagine themselves in the same poses. So if you show styles/work that you have moved away from, you will not be doing yourself any favors by showing them old work.