Introducing a new Antique cover - CAMEL - a trendy and fashionable distressed leather. Thanks to Lindsay at Lindsay Rae Photography for collaborating with us on this one!
We often get asked about the most popular cover materials are.
So we decided to actually do an analysis of the data. Specifically, we looked at the last 2000 albums or so that did NOT have ICE, picture of full picture wrap. In other words, we only looked at those albums with plain covers and no cover images.
Not surprisingly, by far the most popular color is BLACK. What is interesting is the extent to which black is the choice.
The percentages break down as follows -
In all three sizes, the breakdown was
We are seeing that the new Antique Collection and the Fantasy Collection are becoming very popular. Within the Antique the Rathlin, Imperial and London Club are all taking off.
Within the Fantasy Collection, the Antique Silver and Moonlight are extremely popular.
Take away from all of this? I think that still the 2 most important factors come down to
Yes - we will be at WPPI, though we do not have a booth there! However, there are 2 ways to meet us
- join us at our co-sponsored party on Monday evening (some samples will be on display)
- go to the Stripped Down booth #1477, where we will have some sample albums
If you want to come to the party please go here and add your name at the bottom
We worked on this collection with Jennifer Tallerico of JT Noir Studios. The overall themes included Water, Antique and upmarket. The leather choices - we were looking for something that resembled old, worn out aviator flying jackets. The prime leathers in this are the Rathln and the Imperial - both of which have that look and feel.
The other leathers - the London Club and Club Blue are heavier leathers. Imagine old leather sofas in exclusive London men's clubs (or New York, or Chicago or any other international city) - that is London Club or Club Blue.
Antique Silver is a cross over from the Fantasy Collection - this leather just looks and feels antique, so we feel it also belongs in this series!
The blue colors are inspired by Jennifer's underwater collection.
Rathlin - this is a name of an Island of the Irish coast
Imperial - the well known war museum in London.
An upgrade we have been looking forward to implementing for some time - As of today we are replacing the tissue paper with a black satin bag. So all standard and large albums will come with black satin bag.
This applies to all albums shipped from today moving forward.
We feel this goes with the boudoir theme, and helps you to offer a product that is more elegant and classy.
When starting out with albums, many customers have some initial confusion around the first spread of the album.
Looking at the 2 images above, you can see that when you open the album, the first thing you come across is a black lining - the lining has a linen type texture to is.
When you then turn the next page, you come to the first spread. Nearly all our customers use the whole spread - both sides - on this first spread.
However, some people prefer to have an image only on the right side. In this case, we still need a spread, so they leave it either white or black, typically. So if for example it is an 8x8 album, we still need a spread 16x8, just the left side is white or black.
Looking for an album that is relatively inexpensive, yet is a quality product? Try our new Block Albums.
These albums use photographic paper, and have a laminated picture cover. Ships in a black organza bag.
This album is ideal for the low end packages, or even for a duplicate album.
Pricing starts at US$59.
We have recently made some changes to our mats.
7x10 mats - everyone has been asking for these, so we have introduced them, and they are order-able now.
Black Mats - we now offer all our mats in either Arctic White or Mat Black.
SLIP-IN - yes, we have changed the mats to slip-in! They are no longer the hinged type of mat. The feedback we got from most people was to move back to the slip-in mats.
A customer album we shipped today - 8x8 with Black IM and a matching Black IM custom box - somehow this cover material always remains a classic! Despite all the other covers, Black Japanese Silk and Black IM are still the most popular covers by far.
Spreads versus Pages - always confusing! We get this question a lot.
The convention now is where it should be, we feel! 1 spread = 2 pages.
The picture should help.
We do get asked about sample albums – how many and what size typically.
Based on what customers tell us, we have found -
- You sell what you show. Without samples, it is very hard to sell albums (or anything else, for that matter!)
- Bigger is better. No, this is not just album companies trying to upsell you! – the psychology goes something like this – if you show an 8x8 album, you will sell a certain amount + you will likely sell a bunch of 6x6 albums. So by way of example using fictitious numbers – If you show an 8x8 sample, let’s say you sell 15 8x8’s and 20 6x6 albums a year. Highly unlikely you will sell any 10x10’s. However, if you show them a 10x10 album, you may not sell them any 10x10’s still, but you will sell them MORE 8x8’s and less 6x6 albums. By showing them 10x10’s, the impact of a large album makes it hard for them to go all the way down to a 6x6, and you may get into a conversation around the 10x10 being too much money, so they then go for an 8x8.
- A number of our successful customers tell us that they only show 10x10 albums, and tell their clients that like 90% or more people go for the 10x10 album. And yes, they sell mostly 10x10’s!
- Keep the samples current – I think this especially applies if your style changes over time. People will look through your albums, and at first will be looking at how other clients pose, dress etc. and use that to imagine themselves in the same poses. So if you show styles/work that you have moved away from, you will not be doing yourself any favors by showing them old work.
- FYI – we do give a 50% discount on sample albums.
If you are new to The Boudoir Album - we have tried to make the ordering process as simple as possible. As a result, we do not use one of the industry standard programs - all we ask is you fill out an online form, and upload the designs/images to a secure FTP site.
To order albums
What we need - FILE FORMAT
Please provide spreads in jpeg @ 300dpi. The first and last are also spreads.
Either number the files in the required sequence, or provide a contact sheet showing the correct sequence.
Clearly mark the cover image should there be one. Please be more specific than just "Cover image.jpg" - put your studio name or some other unique identifier -e.g. carol cover.jpg
NOTE on files
Your files are only visible to yourself and our administration. You have the ability to delete the files on your folder.
We will delete the files shortly after we have processed the order. We will not keep your files longer than 3 or 4 weeks.
What we are prepared to print
General nudity is absolutely no problem. If the album is getting towards the ‘porn’ category or should you have any doubt at all please talk to us.
We will not print anything that can be considered illegal in some jurisdictions without consulting you - underage nudity for example. We will always consult with you before considering a decision not to print.
Starting out with albums for the first time? Feeling daunted by the thought of the design and then submitting it? We put together this quick step-by-step guide on what it takes - see the slide show below.
The good news is that having done it once, it gets a whole lot easier - by your third it is a piece of cake - not the actual design, necessarily - but certainly the process!